Apply a layer to affected area as needed. Apply before nap & bedtime for most rapid healing, as skin cells heal fastest during sleep. If using cloth diapers, use a liner (may stain). Re-apply every diaper change as needed. Also can be doubled up as sunscreen. Now, how cool is that! Use on the skin 30 mins before sun exposure. In addition, you can also use it on cuts, burns, sunburns, cradle cap, dry skin, rashes, eczema, bruises, acne etc.