NAÏF is a natural skincare line for babies and children, made only from the best ingredients. Only natural ingredients like cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (chamomile) are used. Pure quality, with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less. Each and every product is packed in a well thought through design with a personal twist; just like babies actually. We closely collaborated with a laboratory from Switzerland, listened to the experts, to the parents and our babies and what we created is a range of nine products that are natural, dermatologically tested, hypoallergenic, PH skin neutral and without any harmful ingredients for babies, parents or to nature. No chemicals. No pastel colors. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish. NAÏF has everything to keep your babies Clean, Happy and Healthy.